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International Franchising:

A Practitioner's Guide 
Description | Contributors | View sample chapter | View table of contents
International Franchising: A Practitioner's Guide
Consulting editor: Marco Hero, TIGGES Rechtsanwalte
Publication date: May 2010
Format: Hardback
Length: 376 pages
Price: £134.00
ISBN: 9781905783403

Franchising has become a global phenomenon. Many brands have grown beyond their national markets and proved that this business expansion model can work around the world. Meanwhile, in comparison to growth on a national scale, it is clear that cross-border franchising involves additional divergent business models and requires solutions to different issues in order to succeed.
This major title, published in partnership with the International Bar Association, is a concise, practical guide for all those involved in planning and operating an international franchise programme, from in-house counsel to managing directors to those in private practice. The book is divided in two parts: the first part provides general information on preparing for international franchising and the second part applies know-how and industry experience to the most popular franchise industries such as hospitality, internet and technology, services and retail.
The lack of a harmonised franchise regime or dispute resolution system across the major jurisdictions means that this is not a simple exercise from a legal perspective. In addition, many jurisdictions require specific pre-contractual disclosure and/or registration. In addition to classic legal questions, efficient tax planning is required to secure success. In parallel, the book reviews questions on data protection and intercultural communication during a franchise partnership as well as financing possibilities from various national perspectives.
Uniquely, this title applies and reflects general practical and technical franchising know-how to specific franchised industries and highlights typical sector-by-sector questions and solutions in an international franchise context.


It is a useful introduction to the law of franchising to law students and practitioners who are inexperienced in the law of franchising.

Dr Colin Ong, Essex Court Chambers and 3 Verulam Buildings
Business Law International
International Bar Association