Author(s): Rachel Brushfield, Natasha Innocenti, Pam Loch, Joanna Gaudoin, Susan Heaton-Wright, Belinda Lester, Nika Kabiri, Sarah Goulbourne, Claire Rason, Joanne Brook, Danielle Gleicher-Bates, Aniela Foster-Turner, Hannah Constantine, Misha Patel
Publication date: Aug 2024
Format: Softback
Pages: 129
Price: £149.00
ISBN: 9781837230341
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Reviews
Given how important it is for women to understand the value of the business they can generate, this is a very welcome book to help women focus on a strategic area of business they need to master during their careers…Some broad themes emerge, from marketing – including social media and using networks – to sales or starting up your own firm. These are wrapped around different chapters which offer helpful perspectives and tips from practitioners who are in some instances the case study for the suggestions they make.
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As of 2023, women still only make up 37% of full equity partners in private practice law firms. Business development – the people you know, your order book, and your ranking within an organization – is key to closing this gap. It might be a generalisation to say that women do business development differently to men, but it tends to hold true. Crafting successful, authentic, out-of-the-box business development strategies in a largely male-dominated profession is a challenge for many women lawyers, who find that the status quo doesn’t work for them.
Business Development for Women Lawyers features multiple contributions from women across the globe, looking at the skills and techniques, experiences, and talents that female lawyers use to develop their practices and grow their order books, acting as both inspiration and motivation to its readers. Chapters on marketing and social media, networking at events, building reputation, and becoming a successful rainmaker make this is an essential read for women looking to develop business based upon their own personal interests and strengths.
With new chapters on mentoring and coaching, in-house practice, and utilising AI, this new edition will equip readers with actionable strategies to grow and develop their business.
